Minimil

THE MINIMIL WEBSITE

Client

Minimil

My Role

Project Lead: Prototyping, UX Design, Development, Testing

Platforms

Desktop, Tablet, Mobile

Tools

Webflow, Figma, Photoshop, Adobe After Effects

View Live Site

Background

Upon joining Minimil, I observed that their website was quite basic, offering minimal information about their services and overall presence. Recognizing the need for improvement, I proactively took the initiative to completely revamp the site. My objective was to infuse it with a modern, futuristic aesthetic that would better represent the company's vision and offerings. With the full creative freedom granted by my boss, I embarked on this exciting project to elevate Minimil's online presence.

Comprehensive Design Process

1. Initial Research and Data Collection

_{Objective Setting:}_{Understand Minimil's goals, target audience, and brand values.}
_{Stakeholder Interviews:}_{Conduct meetings with key stakeholders to gather insights and requirements.}
_{Competitive Analysis:}_{Analyze competitor websites to identify strengths, weaknesses, and opportunities for differentiation.}

2. Planning

_{Project Scope:}_{Define the project scope, including deliverables, timelines, and budget.}
_{Sitemap Development:}_{Create a sitemap outlining the structure of the website and the hierarchy of pa}_ges.
_{Content Strategy:}_{Plan the content, ensuring it aligns with Minimil's brand voice and addresses user needs, ensuring SEO optimization.}

3. Wireframe Development

_Wireframes:_{Develop low-fidelity wireframes to outline the layout of key pages, focusing on user flow and functionality.}

4. Website Design and Development

_{Design Elements:}_{Incorporate colors, typography, and imagery that align with Minimil's brand and enhance the user experience.}
_Development:_{Build the website based on the approved wireframes and brand guidelines, incorporating a modern, futuristic aesthetic.}

5. Implementation and Testing

_{Functionality Testing:}_{Test all features to ensure they work as intended.}
_{Usability Testing:}_{Conduct usability tests to identify any user experience issues.}
_{Cross-Browser Compatibility:}_{Ensure the website works smoothly across different browsers and devices.}

6. Launch and Post-Launch Support

_{Launch Preparation:}_{Prepare for the website launch by finalizing all content and conducting a final round of testing.}
_{Post-Launch Activities:}_{Address any immediate issues, gather user feedback, and plan for regular updates and maintenance to keep the website current and effective.}
_{Integration of Google Analytics:}_{Incorporate Google Analytics into the website to enable detailed tracking of user interactions and behavior.}
_{Key Metrics Identification:}_{Define key performance indicators (KPIs) such as page views, bounce rates, conversion rates, and user demographics.}
_{Data-Driven Decisions:}_{Use the insights gathered from analytics to make informed decisions about content updates, design tweaks, and feature enhancements to optimize user experience and achieve business goals.}

In-Depth Research

The research for the Minimil website revamp involved setting clear objectives to understand the company's goals, target audience, and brand values. I conducted an in-depth interview with the CEO to gather essential insights and requirements. Additionally, I performed a competitive analysis to identify strengths and opportunities for differentiation. Research on current web design trends and usability best practices ensured that the new website would be modern and user-friendly. These insights guided the planning, design, and development phases, resulting in a website that effectively meets Minimil's objectives and user needs.

Project Goals

I then outlined the key objectives for Minimil's rebrand and website redesign.

1. Design Aesthetic

_{Futuristic and Modern Look:}_{Create a design that is forward-thinking and visually appealing.}
_{Clean Layout:}_{Ensure the website has a clean, uncluttered appearance to enhance readability and user experience.}
_Animations_{: Incorporate subtle animations to make the website more engaging and dynamic}

2. Content Presentation

_{Clear Communication}_{: Present information about Minimil’s digitalization services in a clear and organized manner.}
_{User-Friendly Navigation}_{: Design intuitive navigation to help users easily find the information they need.}

3. Technical Excellence

_{Showcase Technical Knowledge}_{: Demonstrate top-tier technical expertise through innovative design and functionality.}
_{High-Quality Standards}_{: Ensure the website reflects the high standards of Minimil’s services, attracting clients who seek superior website redesigns.}

4. Business Alignment

_{Support Business Goals}_{: Align the website’s design and content with Minimil’s mission to help businesses digitalize.}
_{Client Attraction}_{: Design the website to attract potential clients by showcasing Minimil’s expertise and successful project outcomes.}

Final Website Comparison

The final website I designed and developed (the video's have been sped up), click play to view or check out the live site by clicking the button below!

Before

After (press play to view)

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View Live Site

Launch Strategy

The launch strategy for the Minimil website involved several key steps. First, thorough pre-launch preparation was conducted, including final testing, content review, and SEO optimization. Google Analytics was integrated to track key performance indicators (KPIs) such as page views and conversion rates. On the launch day, the website was closely monitored to ensure a smooth go-live process, with immediate attention given to any issues that arose. An announcement was made through various channels, including email newsletters and social media, to inform stakeholders and potential clients about the new website.

Post-Launch Strategy

Following the launch, a detailed post-launch plan was implemented. Continuous monitoring using Google Analytics tracked KPIs and user behavior. Regular updates and maintenance ensured optimal performance. User feedback collected through direct communication identified areas for improvement. Data-driven decisions refined content and design, enhancing engagement and conversion rates. Ongoing SEO efforts improved search rankings and drove targeted traffic. This comprehensive approach ensured the website's success and alignment with Minimil's business objectives.

Post-Launch Strategy

Conclusion

Revamping the Minimil website was a highly rewarding experience. The trust and creative freedom granted by my boss allowed me to design the website in a way that truly reflected Minimil’s vision and capabilities. Seeing the positive reception from clients and stakeholders was particularly gratifying. Many clients loved the new design, which led to the addition of web development as a new service for the company. Through effective marketing on the revamped website, I attracted twelve new clients who sought to have their websites redesigned after being impressed with ours. This project not only enhanced Minimil's online presence but also expanded their service offerings, contributing to the company's growth and success.

Minimil

THE MINIMIL WEBSITE

Background

Comprehensive Design Process

In-Depth Research

Project Goals

Final Website Comparison

Before

After (press play to view)

Launch Strategy

Post-Launch Strategy

Post-Launch Strategy

Conclusion

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